Jobs at Oso & Me

Position Summary

As the Marketing and Event Coordinator for Oso & Me, you will play a critical role in driving brand awareness , new customer acquisition and sales. Reporting to the Director of Brand, the Marketing & Events Coordinator is responsible for overseeing the implementation of marketing strategies and campaigns across channels. The Events Marketing Coordinator is responsible for planning, executing, and managing offline experiences and programs focused on enhancing brand visibility and buzz as well as customer engagement. This critical role will collaborate cross functionally with internal teams as well as agency partners.

Key responsibilities include -

Brand Marketing:

• Responsible for supporting strategic brand campaigns and helping execute Oso & Me’s marketing strategy across channels
• Collaborate with cross-functional teams to align on plans and execution
• Responsible for keeping all marketing materials, launch calendars, decks and internal reporting up to date and distributed to internal teams
• Act as central point of contact for documenting, tracking and reporting on performance for all major company campaigns & events
• Identify and share on and offline marketing trends, bringing an informed and strategic, creative vision to the role
• Assist in keeping Marketing calendar up to date across all channels including social, email and ads

Content:

• Partner on Studio shoots, working with Product Development to manage samples, props, models day of, outfit prep and overall shoot needs, from preparation through final delivery of imagery
• Identify incremental content opportunities and support in the ideation and creation for Instagram
• Point person for internal content including BTS for social
• Create content around launches & events

Social Media Responsibilities:

• Manage & create social content strategy in partnership with Brand Director and Brand Marketing leads for all campaigns, hero launches, brand storytelling and product animations
• Manage and execute always-on, white-label social content
• Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms
• Partner with relevant cross functional team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging
• Build and evolve Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media
• Build relationships with social partners and align on social media plans for more impactful launches
• Identify and vet potential influencer partners and identify rising talent to work with/gift to
• Partner closely with Affiliates team
• Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
• Establish, track, and report on KPIs across paid & organic tactics per social platform and per campaign
• Provide actionable insights and next steps
• Lead on DashHudson, crafting engaging and brand-aligned content for each post
• Manage the reposting process for weekly roundups
• Oversee messaging on Instagram and ShopMy creating a dialogue with partners and fostering a direct brand relationships with Oso’s key audience
• Identify products that require additional promotional efforts and develop strategies to increase visibility and sales
• Regular communication with cross functional teams including weekly marketing & partnerships calls

Affiliate & VIP:

• Partner on Oso & Me VIP gifting including but not limited to contributing to building out list (VIP and affiliate) creative story telling around gifting, assembling packages, identifying and ordering add ons, creating labels and shipping
• Responsible for pushing gifting orders through Shopify/BlueBox
• Assist in identifying gifting/marketplace items based on each specific launch
• Assist in communication via Oso & Me affiliate platform, ShopMy

Events & Trunk Shows:

• Responsible for managing all local events, including trunk shows and in-store experiences, devised to drive brand awareness, increase client engagement with Oso & Me, and drive strong ROIs
• Collaborate with internal departments to develop understanding of overarching objectives and how each event supports the overall business
• Stay up to date on experiential and event marketing industry trends and best practices
• Work closely cross function teams and external partners to promote events, develop materials, and engage target audiences
• Manage onsite execution of the event(s) including traveling to select markets

Candidate Profile:

This candidate should have a minimum of 3 years of experience. Must be hard working, able to travel, have strong networking skills, strong selling skills, ability to merchandise product, an eye for content creation, a finger on relevant family influencers and tastemakers, etc.

Must have:

• Bachelor's degree or equivalent work experience; degree in business, marketing, advertising, communications, or a related discipline preferred
• Proven ability to simplify the complex, successfully articulate and address business issues and identify opportunities for management and cross-functional partners
• Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
• Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results
• Resourceful and driven; willing to get hands dirty and personally drive projects and timelines
• Ability to work within a dynamic, team-orientated, results-driven environment
• Outstanding verbal, written, and presentation skills, enabling effective influence across various stakeholders
• Strong data analysis capabilities to inform decision-making and measure the success of initiatives
• Expertise in managing multiple projects and priorities simultaneously in a fast-paced environment

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